Embracing the elegance of imperfection.
Luxury brands always strive for perfection, we think otherwise, perfection is something that we can never reach, imperfection bring authenticity, self-expression, and stories of one-self.
Luxury fashion has always been defined by cultures from European history. We want to redefine luxury fashion to incorporate cultures from urban youth America.
We want to create a fashion cultural movement where people of different backgrounds, ethnicities, and cultures can showcase luxury. With us having rich culture and growing up around poverty and violence in America, we want to embrace the adversities we have faced and are going to face.